LAW

Practice Areas

With a combined more than fifty years of experience serving companies of all sizes, from Google and Meta to startups. Our primary focus has been representing Fortune 100 technology companies. Given the heightened regulatory scrutiny and significant risk exposure inherent to these organizations, we deeply understand the exacting standards and legal best practices they require. Accordingly, we consistently deliver legal analysis and services of the highest quality, specifically tailored to meet and exceed these rigorous demands.

OUR SERVICES

We have the experience to tackle your biggest challenges with efficiency and excellence. Areas of expertise include

Our product counseling experience and expertise draws from a wide range of disciplines and technologies working with some of the thorniest legal environments (Google, Meta) in the industry. Our approach to product counseling involves some or all of the following critical components to deliver the most comprehensive legal support for your products:

Building deep, trust relationships with product, engineering, and business development stakeholders as well as other legal team members

Rapidly assimilating relevant information and becoming subject matter experts

Working closely with PMs, Eng., and BD, full product life cycle legal support from whiteboard to post launch

Investigate and develop a product risk profile in accordance with business needs

Full stack technical, product investigation (data stores, data flows, front-end UI, etc.) to develop product facts for analysis.

Analyze product facts in view of current laws and regulations to identify legal risks

Analyze five key vectors: discoverability, enforceability, impact, optics, and business opportunity to evaluate the level of legal risks

Produce a set of options for resolution of higher legal risk areas

Produce a set of recommendations focused on strengthening and growing the business while maintaining sustainable, legal risk.

Work hand-in-hand with PMs and Eng. to implement any product changes.

Craft internal and external product narratives to support the launch of the product
Our data privacy approach was forged in the most intensely challenging legal environment in history. Ever-changing obligations from regulators hostile to Google and Meta have given us an keen instinct for identifying and properly evaluating risk. Moreover, despite the oppressive regulatory environment, we have crafted strategies that lean into these privacy challenges and generate outsized advances and growth for our clients. We advise on:

Omnibus Privacy Laws: Principles related to GDPR and CCPA/CPRA and regional laws such as Brazil’s LGPD, Korea’s PIPA, India’s DPDP, and other regional laws

Sector Specific Laws: Principles related to HIPAA, the FTC act, COPAA and other children’s online safety acts,

Privacy Enhancing Technologies (PETs): Advising and assisting in the development of solutions involving anonymization, differential privacy, pseudonymization, encryption, federated learning, trusted execution environments (TEEs), data clean rooms, and secure multi-party computation, leveraging these technologies to protect our clients and unlock business growth

Privacy By Design: Evaluating and designing technical solutions to comply with key privacy requirements (transparency, consent and legal basis, choice, data minimization, data portability, data access, and fairness)

Regulatory Response Strategy: Developing strategies for and responding to regulatory inquiries from a wide range of privacy regulators in the financial, health, children and youth, AI, and advertising spaces, etc.

Representing clients with regulators and developing outreach strategies to achieve positive outcomes. In 2025, convinced exceptionally hostile U.K. regulators that new online advertising technology would not harm users.

Privacy Governance: Designing and orchestrating privacy governance programs, including methodically deploying privacy compliance processes and product launch programs

Privacy Program Development: Designing and implementing comprehensive privacy programs, policies, and procedures, including drafting privacy notices, data security policies, and internal data handling guidelines.

Risk Assessments and Audits: Conducting privacy and data security audits and gap assessments to identify vulnerabilities and ensure practices align with legal requirements and industry best practices.

Vendor and Supply Chain Management: Advising on how to manage privacy and security risks related to third-party vendors, including contract review and negotiation to ensure that data is protected throughout the supply chain.
Even prior to the meteoric rise of AI/ML laws, we have been counseling on the most sophisticated AI and ML products and features applied across a wide range of technical areas. We have helped clients both assess and design compliance and governance strategies as well as apply AI and ML to solve significant business and legal challenges to achieve business growth. Our AI legal support includes:

Provided support for AI design and deployment in a wide range of technical areas from hardware and operating systems, data lineage and management, abuse fighting, ranking and optimization, identity, ad targeting, metrics and statistics, cloud and SAAS implementations, etc.

Insuring that AI and ML implementations are developed with a privacy-by-design approach that balances business utility and maintains sustainable, legal risk.

Advising on the creation and implications of anonymous and pseudonymous models

Designed technical solutions to meet ML explainability and AI transparency requirements for large models, such as ranking and optimization algorithms

Developed strategies to track, monitor,and implement consent and legal basis requirements for the use of user data in models, including handling consent revocation

Advise on the development of AI and ML fairness processes, including developing fairness metrics, oversight and auditing processes, and introducing human-in-the-loop

Developing principles for data minimization and data access for data used in model training

Advising on the intellectual property (copyright and trademark) implications of AI model training and deployment
We have counseled across the full span of the online ad stack, including identity, ranking, optimization, targeting, measurement, metrics, bidding, ad formats, and automated creative optimization. We have guided clients through the tremendous regulatory headwinds from European and other regulators threatening the very business models of our clients, helping them adapt their businesses not only to achieve compliance and pacifying regulators but thriving and growing market share as a result. Our practice includes:

The design of controls and notices, especially related to cookie consent in the European Privacy Directive (EPD), GPDR, sale/share consents, and other regional consent requirements

Data collection and use restrictions applied to the use of advertising pixels and other business tools

Apple App Tracking Transparency challenges, including linking and targeting restrictions and Privacy Manifest

Strategizing for compliance with sell/share requirements and the Universal Opt Out Mechanism

Counseling on identity resolution

Principles related to controller/processor relationships among customers, ad platforms, publishers, and other service providers

Applying generative AI to the creation of ad creatives and ad campaigns

The use of privacy enhancing technologies such as data clean rooms, anonymization, de-identification, federated learning, and multi-party computation algorithms

Handling sensitive categories of data, including filters for financial, health, and youth related data
We have helped clients from startups to large companies such as Google and Meta manage a wide range of patent portfolio needs in order to achieve freedom of action.

Our practice includes:

Patent Prosecution: Developing comprehensive patent procurement strategies to protect our client’s most critical business value and achieving freedom to operate

Due Diligence: Conducted patent due diligence for M&A transactions of all sizes

Defensive Publications: Created defensive publication programs to maximize legal spend while continuing to achieve our client’s ability to operate freely.

Patent Acquisitions and Licensing: Evaluated and acquired patent assets in key areas to further protect client’s technology

Competitive Intelligence: Performed competitive patent searches and third party portfolio assessments to identify opportunities for strategic acquisition or licensing opportunities and to assess patent assertion risks
Developed comprehensive open source strategies for both the deployment and acquisition of software. We have assisted our clients in developing policies, audit procedures, and license compatibility diligence. In particular, we managed the open source strategy for the Chrome Operating System, one of the largest open source projects.

Our work includes:

Evaluating open source licenses and determining the applicability of the specific licenses for acquired software to the company’s over-all open-source strategy and the product release strategy

Developing and socializing clear open source policies that help govern how and when open source software should be used and tracked

Determining when and where commercial licenses should be used in conjunction with open-source licenses to provide clients with optionality while benefiting from the ability to commercialize software

Structuring code projects so as to avoid inadvertently contributing proprietary code to an open source license
We help our clients navigate the ever-shifting online platforms ,digital content, and platform immunity challenges, including:

Platform Governance and Compliance: We advise clients on their obligations under a wide range of content-related laws. For instance, we provide guidance on the EU’s Platform-to-Business (P2B) Regulation, helping clients ensure their online marketplaces and review platforms are transparent with business users on issues like ranking, terms of service changes, and dispute resolution. We also help clients meet the new requirements of the Digital Services Act (DSA), including implementing robust “notice and action” mechanisms for illegal content and developing transparency reports on content moderation.

Strategic Risk Mitigation: We assist clients in designing and implementing content moderation policies, terms of service, and community guidelines that are legally defensible and achieve business goals.

Evolving Immunity Landscape: We provide strategic guidance on the ongoing legal debates around platform immunity, including U.S. litigation and legislative efforts to reform or reinterpret Section 230 of the Communications Decency Act. We analyze the implications of these developments for content moderation policies and platform liability.

Intellectual Property and Takedown Processes: We help clients design and manage efficient notice-and-takedown processes for intellectual property infringement, including copyright and trademark violations. Our services ensure that these processes are compliant with laws like the Digital Millennium Copyright Act (DMCA) while being effective and scalable.
Our practice encompasses support on children and youth laws in a range of contexts, including computing devices and operating systems, schools and education, online advertising, fraud and abuse fighting, home automation and internet of things, connected toys, user generated content, child safety, and content moderation.

Our work spans:

Analyzing COPPA and online websites to navigate whether the sites are directed to children

Designing verifiable, parental consent mechanisms for the use of computing devices in home and educational contexts

Designing parental oversight mechanisms to satisfy federal and state requirements for devices and applications available to children

Deploying technology to keep children safe online, including with the generation of AI content

Appropriately using data associated with child accounts for various internal operations, such as product improvement or product design
Our firm provides legal counsel on consumer protection and product liability, helping clients navigate the complex regulations that govern how products are marketed, sold, and used. We advise on both traditional and novel issues that arise in the digital economy, ensuring your products are compliant and your business is protected. Our consumer protection and product liability practice includes:

Hardware products: Advising on the manufacture and deployment of hardware products, including compliance with manufacturing and labor laws, hardware certifications, import and export requirements, and returns. This includes drafting clear and compliant warranties, and ensuring that all product claims, from battery life to durability, are substantiated. We also provide counsel on product safety standards and potential liability risks, especially concerning issues like overheating, electrical hazards, or material defects that could lead to consumer harm.

Deceptive Marketing and Advertising: Counseling on the creation of advertising and marketing campaigns to ensure compliance with federal and state laws, including FTC regulations and state consumer protection acts. We help clients avoid false claims, deceptive practices, and misleading endorsements.

Terms of Service and User Agreements: Drafting and negotiating clear, enforceable, and legally sound terms of service, end-user license agreements (EULAs), and privacy policies that protect your business while complying with consumer protection laws. We focus on key provisions such as dispute resolution, liability limitations, and intellectual property rights.

Areas of Focus

We are first and foremost techie nerds based on our engineering and patent law roots, who excel in tackling the most complex technologies. We partner with you and product and engineering teams to unearth and address legal challenges that others simply are unable to.

Advertising Technologies >>> Machine Learning & AI Infrastructures >>> SAAS & Virtualized Applications >>> Medical Devices >>> Nanotechnology

Content Platforms & App Stores >>> Third Party APIs & Data Integrations >>> Gaming Systems & Virtual Environments >>> Data & Network Security >>> Connected Devices

Computer Vision >>> Browser Plugins & Cookies >>> Wireless & Network Protocols >>> Database Architectures >>> Video Conferencing & Broadcast Media